Digital Marketing Manager

Key Responsibilities:

1. Digital Strategy: Develop and execute comprehensive digital marketing strategies that align with business goals. This may include SEO, content marketing, email marketing, social media, PPC, and more.
2. Team Management: Lead and manage a team of digital marketing professionals, including content creators, SEO specialists, PPC specialists, and social media managers.
3. Campaign Management: Plan and oversee digital marketing campaigns across various channels, including paid advertising, content marketing, email marketing, and social media marketing.
4. Content Development: Collaborate with content creators to develop high-quality, engaging content for various digital platforms, ensuring it aligns with the overall marketing strategy.
5. SEO Strategy: Manage and improve the website's search engine optimization (SEO) to enhance organic traffic, keyword rankings, and visibility in search engine results.
6. Paid Advertising: Create and manage pay-per-click (PPC) advertising campaigns using platforms like Google Ads and social media advertising to drive targeted traffic and conversions.
7. Email Marketing: Develop and execute email marketing campaigns, including segmentation, automation, and performance analysis.
8. Social Media Management: Plan, execute, and analyze social media marketing strategies to increase brand awareness, engagement, and audience growth.
9. Analytics and Reporting: Monitor, analyze, and report on the performance of digital marketing efforts, making data-driven decisions to optimize campaigns.
10. Budget Management: Manage the digital marketing budget, allocate resources effectively, and ensure cost-efficiency in campaigns.
11. A/B Testing: Implement A/B tests and other methods to optimize conversion rates and overall digital marketing performance.
12. Stay Current: Keep up-to-date with industry trends and emerging digital marketing technologies, recommending and implementing relevant innovations.